SleepImage Case Study

SleepImage

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Annual Website Impressions
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Annual Website Traffic
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Organic Keywords Ranked
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Blogs in Google AI Overview
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Reach on Social Media Posts

Services We Offered

Web Development Icon

Website Design and Development

Microsoft Dynamics 365 Icon

Microsoft Dynamics 365 Development

Graphic Design Icon

Creative

Content Writing Icon

Content Writing

Trade Show Management Icon

Trade Show Management

Social Media Marketing Icon

Organic Social Media

Email Marketing Icon

Email Marketing

Email Marketing

Project Overview

SleepImage, an FDA-cleared Software as a Medical Device (SaMD), offers efficient home sleep testing to analyze a person’s sleep quality and identify any underlying sleep disorders. It evaluates the person’s REM sleep patterns, heart rate, breathing, and movement to diagnose and treat sleep disorders like sleep apnea.

 

However, despite its convenient and effective home sleep testing capabilities, SleepImage faced several challenges in penetrating the market and increasing its customer reach. Furthermore, the brand’s awareness was insufficient in attracting and retaining its potential audience, and SleepImage struggled to differentiate itself from the fierce market competition. Moreover, their website struggled to maintain customer engagement and conversion rates. Hence, the lack of effective marketing strategies and limited customer reach compounded these challenges, limiting SleepImage in achieving its business objectives.

SleepImage Logo Mockup

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Our Execution

From developing a user-centric website and CRM solutions to creating engaging and informative videos and impactful trade show designs, we helped SleepImage expand its customer reach and engagement.

 

01

Web Development

Designed and developed a visually appealing and intuitive website to effectively SleepImage to potential visitors.

02

CRM Development

Implemented Microsoft Dynamics 365 to streamline SleepImage’s operations and enhance customer relationship management.

03

Creative Designing

Created informative 2D animated videos, half-page ads, business cards, and trade show exhibits for a strong brand reinforcement.

Website Design and Development

SleepImage had extensive content to share on their website, requiring a design that could effectively present the information without overwhelming visitors. Digital Auxilius stepped in to create a modern, intuitive website that seamlessly balances content richness with visual appeal, ensuring an engaging and user-friendly experience.

SleepImage Website Mockup

Microsoft Dynamics 365 Developments for SleepImage

At Digital Auxilius, we delivered tailored Microsoft Dynamics 365 solutions to meet SleepImage unique needs. Our services included:

These enhancements empowered SleepImage with a more efficient system, streamlining operations and improving overall productivity for them.

 

Creative Strategies

We brought SleepImage’s vision to life through diverse creative posts. From designing informational half-page ads, flyers, newsletters, and business cards to producing engaging 2D animated and user manual videos, we helped people understand what SleepImage is and what it does.

Our creative efforts extended to trade show designs, where we crafted booth exhibits, backdrops, tablecloths, and other visual elements that stood out. Each design was tailored to reflect SleepImage’s brand identity while ensuring it left a lasting impression on their target audience.

SleepImage Flyer Designed by Digital Auxilius

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