MetroBoston Clinical Partners (MBCP)
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Services We Used:
Web Design & Development
Search Engine Optimization
Creative Design
Content Writing
Organic Social Media Marketing
Paid Social Media Marketing
Paid Social Media
Email Marketing
Project Overview
MetroBoston Clinical Partners (MBCP) partnered with Digital Auxilius to redefine its online identity and make clinical research more accessible to the communities it serves. Focused on connecting patients with potential treatments, MBCP needed a digital platform that reflected its mission while offering a seamless, user-friendly experience.
We approached this project with one goal in mind: to create a solution that would connect with patients and professionals alike and abide by the legal guidelines. To achieve this, we went forward with an intuitive and informative website, result-driven search engine optimization and efficient social media marketing to establish a brand identity, improve online visibility, and connect to the right target audience.
See Our Work in Action
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Download the case study to explore innovative strategies, measurable growth, and real results from MetroBoston Clinical Partners (MBCP).
The Execution
Digital Auxilius created a dynamic online presence for MBCP—one that highlights their commitment to advancing healthcare, encourages patient engagement, and strengthens collaborations with sponsors and healthcare professionals.
01
Web Development
Developed a dynamic, responsive website customized to MBCP’s needs, highlighting their clinical trial expertise, making it a valuable resource for patients seeking trial opportunities and information.
02
Search Engine Optimization
Enhanced website content with clinical research-focused keyword to improve visibility on search engine and connect with patients and industry stakeholders more effectively.
03
Pay-Per-Click (PPC)
Implemented PPC to drive meaningful traffic to recruitment pages through precise keyword targeting and strategic ad placements to boost patient enrollment.
04
Graphics
Created visually striking graphics and bespoke infographics for website and social media to enhance both user engagement and propagate brand identity.
Website Design and Development
MBCP required a modern, user-friendly platform for patients, physicians, and sponsors to access trial details. Furthermore, we implemented a CRM integration for efficient lead tracking. The website was optimized for multiple-device compatibility, while the content abided by different legal standards. The design focused on ensuring visitors could find key information quickly, improving the overall experience and encouraging repeat visits.
Search Engine Optimization Results
- Performance Tracking: Implemented tools to measure KPIs, capturing metrics like patient inquiries and trial sign-ups, providing valuable insights into the effectiveness of the SEO efforts.
- Content Optimization: Optimized web pages with strategic keywords, such as "clinical research trials in Dermatology and Internal Medicine or paid clinical trials near you " ensuring content was both informative and ideal for search engine.
Our SEO efforts significantly improved MBCP’s online presence, enhanced organic traffic, and improved the website’s authority on search engine – boosting its visibility to its target audience.
Annual Website Impressions
Annual Website Traffic
Average CTR
Average Keyword Position
Annual Website Impressions
Annual Website Traffic
Annual Website Traffic Breakdown
SEO Performance Comparison (2023 - 2024)
Top Keywords Ranking
Google’s AI Overviews
Google AI uses advanced algorithms to improve search results, ensuring they are both relevant and of high quality. We’ve applied strategic keywords and SEO best practices to rank MBCP’s blogs higher, boosting their visibility and reach.
Organic Social Media Marketing
By utilizing a dual approach—paid ads and organic content strategies—we amplified MBCP’s social media presence and engagement while making sure to abide by different regulatory guidelines.
- Facebook: Focused on creating interactive content and building community engagement to increase clicks and followers. The content was crafted to drive meaningful conversations and attract a larger audience.
- LinkedIn: Used targeted posts and ads to connect with professionals, boosting lead generation. This approach helped MBCP build relationships with key industry stakeholders.
- Instagram: Employed visually compelling content to enhance brand awareness and encourage audience interaction. The combination of attractive visuals and informative messaging appealed to a broader range of potential patients and sponsors.
Paid Social Media Marketing
We implemented a successful paid social media marketing campaign for our client, resulting in strong engagement and positive outcomes. The targeted strategy effectively increased brand visibility and drove valuable traffic.
- Paid Ads Reach: 245.4K
- Content Interactions: 762
- Page Followers: 551
- Link Clicks: 80
- Paid Ads Reach: 371.4K
- Content Interactions: 600
- Page Followers: 115
- Link Clicks: 4,823
Creative Strategies
We believe that creativity drives results. As a result, we designed various creatives and collaterals for MBCP to create awareness for their trials. From creative compelling visuals to maintain branding consistency – we aimed to reinforce strong brand recall within the target audience.
From strategy to implementation, our creative solutions delivered measurable impact. We helped elevate MBCP’s online presence and strengthen its connection with both patients and healthcare professionals.
