Indiana University – Dermatology Department
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Improve yearly product sale ratio
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Services Provided:
Web Design & Development
Search Engine Optimization
Social Media Marketing
Paid Campaigns
Project Overview
Indiana University’s Dermatology Department faced the challenge of increasing patient enrollment in their clinical studies while operating with limited resources. Recognizing the need for an innovative and cost-effective solution, Digital Auxilius (DAX) developed and executed a comprehensive organic marketing strategy designed to maximize outreach and engagement without relying on an initial budget for paid campaigns.
Through strategic content creation, search engine optimization (SEO), and targeted social media engagement, we ensured that Indiana University’s clinical studies reached the right audience effectively and organically. This approach not only optimized their online presence but also established a strong foundation for sustained visibility and credibility.
As the organic strategy began to deliver measurable results, a modest paid marketing campaign was introduced to further amplify outreach and accelerate patient enrollment. This hybrid approach of leveraging organic strategies with a gradual incorporation of paid marketing enabled Indiana University’s Dermatology Department to achieve significant enrollment growth while staying within their resource constraints.
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The Execution
01
Website Development
Designing a platform that is simple to navigate and provides clear, concise information on ongoing and upcoming studies – also ensuring the site is optimized for all devices (mobile, tablet, desktop) to reach a wider audience
02
Content-Centric Strategy
Developed engaging, informative, and research-driven content to attract attention from prospective study participants along with highlighting the department’s expertise in dermatology through educational posts and infographics.
03
Search Engine Optimization
Focused on optimizing website content for keywords relevant to dermatology clinical trials and boosted organic traffic by targeting local and national audiences interested in dermatology studies.
04
Social Media Engagement
Created visually appealing and shareable posts, videos, and carousels for platforms like Instagram, Facebook, and Twitter.
Website Design & Development
At Digital Auxilius, we specialize in creating visually appealing and highly functional websites tailored to your needs. Our approach combines creativity and technical expertise to deliver platforms that enhance user experiences and drive results.
Search Engine Optimization Results
At Digital Auxilius, we are honored to partner with Indiana University to enhance their digital visibility through our tailored SEO services. Our comprehensive strategies ensure their content ranks higher, reaches the right audience, and delivers measurable results. By staying at the forefront of search engine algorithm updates, we help Indiana University maintain a competitive edge.
Keyword Strategy
We develop a precise keyword strategy tailored to Indiana University’s goals, ensuring their content captures the right audience at the right time. Our approach includes in-depth research, competitor analysis, and trend forecasting to maximize reach and relevance.
Technical SEO
A seamless website is essential for search engine success. Our technical SEO services for Indiana University include optimizing site speed, improving crawlability, fixing broken links, and enhancing mobile responsiveness. These improvements ensure both search engines and users enjoy a flawless experience.
Analytics & Reporting
Our work doesn’t stop at implementation. We provide Indiana University with detailed analytics and reporting, offering clear insights into performance metrics, audience behavior, and the ongoing impact of our SEO strategies. This empowers data-driven decision-making for continuous improvement.
4-Month Website Impressions
4-Month Website Traffic
Average CTR
Average Keyword Position
4-Month Website Impressions
4-Month Website Traffic
4-Month Website Traffic Breakdown
Performance Comparision (2022 - 2024)
Top Keywords Ranking
Google AI Overview
As a result of our SEO’s diligent efforts, some of Indiana University Dermatology’s blogs appeared in Google’s AI Overview as well.
Paid Social Media Marketing
When the initial organic marketing efforts showed promise, Indiana University asked us to introduce a limited paid social media campaign to amplify visibility and drive lead generation. Despite a minimal budget, the campaign delivered outstanding results.
The campaign leveraged precise audience targeting and engaging creatives to attract participants while maintaining cost efficiency.
Organic Social Media Marketing
To complement paid campaigns, we focused on increasing organic social media activity. This approach not only enhanced brand awareness but also nurtured a community around Indiana University’s dermatology studies. Through compelling storytelling and educational content, the department’s social media platforms became key tools for recruitment and engagement.
Creative Strategies
We designed bespoke graphics, infographics, and video content tailored to the dermatology community and focused on creating relatable and informative posts that encouraged sharing and interaction. However, we diligently ensured that visual message abided by different legal guidelines.
The messaging emphasized the importance of dermatology research and the opportunity for participants to contribute to groundbreaking studies, fostering a sense of purpose and urgency.
